When the internet became available to average users, the website became the ‘portal’ of any organization or individual internet use. The website was a place where people obtained information and interacted. Now that social networks such as Facebook are hosting interaction and content creation, many organizations are setting up Facebook pages as their primary means of communication. Also, organizations are developing private networks and making heavy use of the cloud.
The big question now is:
What is it that you want to achieve through the internet?
- Advertising (get more customers)
- All of the above
The old model need to be revisited. Some companies are doing this for their clients. But the clients need to define what they hope to achieve. Having your site top ranked in Google, or having lots of likes on Facebook, is not a goal by itself. What does it accomplish for you? If your site is ranked above 100,000 in Alexa.com is it bringing you new business?
Vector Informatics provides structured internet campaign designs for organizations such as businesses, financial institutions, and government organizations to achieve specific goals, through the development of customized software and its implementation. Contact Vector