Advertising spending online expected to surpass print this year

http://latimesblogs.latimes.com/technology/2012/01/advertising-spending-online-expected-to-surpass-print-this-year.html

Advertising spending online expected to surpass print this year

Ad spending
U.S. online advertising spending is expected to grow 23.3% to $39.5 billion this year, pushing it ahead of total advertising spending in print newspapers and magazines, according to an eMarketer report.

Meanwhile, print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion last year, the market research company said.

“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers — and more large brands — put a greater share of dollars online,” said David Hallerman, eMarketer’s principal analyst.

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