Adaptive SEO Strategies to combat Google Changes
What people need to know about SEO.
“SEO” has become synonymous with internet marketing, where SEO is really one part of an internet marketing campaign. Actual optimization onsite and anchor text is an important part of an internet marketing campaign, but SEO alone will not increase the exposure of your site.
Vector’s theme for SEO clients this year will be internet exposure. SEO is only appropriate for particular clients. Look at the example of the automotive industry. Car dealerships spend significant dollars on advertising. But traditional SEO may not be appropriate for many businesses, car dealerships being a good example. Sure, you want people to find your site if they search for “Toyota Prius for Sale” but that limits you to those already searching for Toyota Prius. Someone searching for Toyota Prius who already lives in your zip code may already know about your dealership and may have already stopped in the dealership. That means targeting your local SEO market for your keywords is good practice, but shouldn’t be the only focus of internet marketing spending.
You want to get your site in-front of as many people as possible.
This may involve a variety of techniques, including:
- Article writing
- Press Releases
- Inbound link building
- Reciprocal link exchange
- Tool building (offering free tools on your site as link-bait)
- Forum posting
- Social Media discussion groups
- Email newsletters
Depending on your budget, this can take many forms. Each type of site is different. For example, Managed Forex Brokers, is something for anyone in the world with money (or at least some to invest). However, Ready Made Picture frames, (bluedotframing.com) is totally niche – not everyone needs a picture frame. Not everyone needs a Forex account, however one can easily see how marketing for one site is strategically different for each site. Technically, any website domain is the same, it’s just 1’s and 0’s – a DNS translation of IPs. But the strategy for a Forex company is vastly different than a company that sells Carpet Flooring in San Rafael.
Due to the internet’s popularity as a means of obtaining information, it is very important to have the right exposure. So although traditional SEO may not be appropriate, any business should have a portion of their marketing budget to gain exposure on the internet. This should be done in synergy with their website, customers, and existing business model. Therefore a company like Vector is necessary to arrange such a campaign. There are many such companies, users should just beware of those who do not have knowledge who will take your money and do nothing for your site. Make them provide detailed analysis reports with tangible increases in site traffic, organic searches, Alexa ranking, and other metrics appropriate for your project.
With the recent changes in the Google algorithm, managers should reconsider their SEO strategies and spending patterns. The internet is rapidly changing, strategies should adapt to the marketplace. Static SEO strategies may be outdated before they are implemented.
Vector’s approach is not a one size fits all – because each project is different. To learn more, visit http://startvector.com
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