How to Turn Off Ads on Instagram: A Step-by-Step Guide


Ted Stinson

Are you tired of seeing countless ads on your Instagram feed? Want to enjoy your scrolling experience without the interruption of sponsored posts? Well, you’re in luck! Turning off ads on Instagram is a simple process that can enhance your social media experience. Just follow the easy steps below and you’ll be ad-free in no time.

Step by Step Tutorial to Turn off Ads on Instagram

Before diving into the steps, it’s important to know that while you can’t completely remove all ads from Instagram, you can certainly limit them. Here’s how to do it:

Step 1: Go to your Instagram profile

Access your profile by clicking on the person icon at the bottom right corner of the app.

Once you’re on your profile, you’ll see various options including editing your profile and viewing your archived stories.

Step 2: Tap on the three horizontal lines

These lines are located at the top right corner of your screen and will open up a menu.

This menu is where you’ll find settings and other important account options.

Step 3: Select ‘Settings’

Scroll down until you see the ‘Settings’ option and tap on it.

Settings is where you can control several aspects of your Instagram account, including privacy and ad preferences.

Step 4: Tap on ‘Ads’

Under ‘Settings,’ you’ll find the ‘Ads’ option, which is where you can manage ad settings.

The ‘Ads’ section allows you to have more control over the types of ads you see on the platform.

Step 5: Choose ‘Ad Preferences’

This will take you to a page where you can manage your ad topics and data.

Ad Preferences give you the power to influence the relevancy of the ads you see based on your activity.

After completing these steps, you’ll notice a decrease in ads, particularly those not related to your interests. Remember, Instagram uses your activity to tailor ads, so they may still appear from time to time.

Tips to Enhance Your Ad-Free Experience on Instagram

  • Regularly update your ad preferences to ensure that you’re seeing relevant content.
  • Utilize the ‘Hide Ad’ option when you see an ad that doesn’t interest you.
  • Keep your Instagram app updated to benefit from the latest ad control features.
  • Engage with content you genuinely like to help Instagram recognize your true preferences.
  • Consider using Instagram more actively for a while after adjusting your ad settings, as this will help the algorithm learn your preferences faster.

Frequently Asked Questions

How often should I update my ad preferences?

It’s a good idea to check your ad preferences every few months, or whenever you notice an increase in irrelevant ads.

Will turning off ads on Instagram also remove them from Facebook?

No, Instagram and Facebook ad preferences are managed separately, even though they are part of the same company.

Can I hide all ads permanently on Instagram?

Unfortunately, you can’t permanently remove all ads on Instagram as it’s a significant source of revenue for the platform.

Why am I still seeing ads after adjusting my preferences?

Instagram uses your activity to tailor ads to your interests. Even after adjusting preferences, it may take time for the changes to take effect.

Can I report or provide feedback on ads?

Yes, you can report ads and provide feedback directly through the Instagram app by tapping the ‘…’ on the top right corner of the ad.


  1. Go to your Instagram profile
  2. Tap on the three horizontal lines
  3. Select ‘Settings’
  4. Tap on ‘Ads’
  5. Choose ‘Ad Preferences’


Turning off ads on Instagram might not remove them entirely, but it definitely gives you more control over the content that pops up on your feed. By adjusting your ad preferences, you’re telling Instagram the type of content that resonates with you, enhancing your overall experience on the platform. It’s a simple process that can make a big difference in how you engage with the app. Plus, it’s a great way to ensure that the time you spend on Instagram is more enjoyable and tailored to your interests. Remember, your activity on the app directly influences the ads you see, so keep interacting with content you love and adjust your ad preferences as needed. Happy scrolling!