How to Turn Off Suggested Posts on Instagram: A Step-by-Step Guide


Ted Stinson

Tired of seeing suggested posts on your Instagram feed that just don’t align with your interests? You’re not alone. Many users find these suggestions annoying and would rather see content from the people they actually follow. Luckily, there’s a way to turn off suggested posts on Instagram, and it’s a pretty simple process. After reading this brief overview, you’ll have the knowledge to clean up your feed and enjoy a more personalized browsing experience.

Step by Step Tutorial to Turn Off Suggested Posts on Instagram

Before we jump into the steps, let’s understand what we’re aiming to achieve here. By following the steps outlined below, we will disable the suggested posts feature on Instagram, giving you more control over what appears in your feed.

Step 1: Open Instagram and Go to Your Profile

First things first, open your Instagram app and navigate to your profile page.

Visiting your profile page is the starting point for making any changes to your account settings. You can do this by tapping on the small profile icon located at the bottom right corner of your screen.

Step 2: Tap on the Three Horizontal Lines

Next, tap on the three horizontal lines in the top right corner of your profile page.

This will open up a menu where you will find various settings and options related to your Instagram account.

Step 3: Select ‘Settings’

From the menu, tap on ‘Settings’ to access your account settings.

‘Settings’ is where you can make changes to your account’s privacy, notifications, and other preferences.

Step 4: Go to ‘Ads’

Scroll down until you see ‘Ads’ and select it.

This section controls the types of ads and suggestions that you see on your feed and stories.

Step 5: Tap on ‘Ad Preferences’

Within the ‘Ads’ section, look for ‘Ad Preferences’ and tap on it.

Ad Preferences lets you customize your ad experience on Instagram, including suggested posts.

Step 6: Choose ‘Ad Topics’

Here, you’ll find an option for ‘Ad Topics’ – tap on it.

‘Ad Topics’ allows you to adjust the topics of interest that Instagram uses to show you suggestions and ads.

Step 7: Opt-Out of Suggested Posts

Finally, you can opt-out of suggested posts by deselecting the topics that don’t interest you or by selecting ‘Don’t show’ options.

By deselecting certain topics or choosing not to see them at all, you’re telling Instagram that you don’t want to see content related to these subjects, which includes suggested posts.

After completing these steps, you should notice a significant reduction in the number of suggested posts appearing in your feed. Instagram will adjust the content you see based on your updated preferences, allowing for a more tailored browsing experience.

Tips to Enhance Your Instagram Experience

  • Regularly review and update your ad preferences to maintain control over your feed.
  • Take advantage of Instagram’s ‘mute’ feature to hide posts from specific accounts without unfollowing them.
  • Use the ‘Explore’ tab to find new content that actually interests you, rather than relying on suggestions.
  • Consider turning off notifications for a less cluttered and more peaceful Instagram experience.
  • Engage with posts you enjoy with likes and comments to teach Instagram’s algorithm what content you prefer.

Frequently Asked Questions

How often should I update my ad preferences?

Update your ad preferences as often as your interests change to ensure the best possible browsing experience on Instagram.

Will turning off suggested posts remove all ads from my feed?

No, turning off suggested posts will not remove all ads, but it will limit the number of irrelevant suggestions you see.

Can I turn suggested posts back on if I change my mind?

Yes, you can always reverse the process and opt back into suggested topics to see related posts again.

What if I’m still seeing suggested posts after following these steps?

If you’re still seeing suggested posts, you may need to revisit your ad preferences and ensure you’ve opted out correctly.

Can I customize my entire feed on Instagram?

While you can’t completely customize your feed, you can significantly influence it by interacting with posts you like and managing your ad preferences.


  1. Open Instagram and go to your profile.
  2. Tap on the three horizontal lines.
  3. Select ‘Settings’.
  4. Go to ‘Ads’.
  5. Tap on ‘Ad Preferences’.
  6. Choose ‘Ad Topics’.
  7. Opt-out of Suggested Posts.


In a world where we’re constantly bombarded with information, having control over what we see online is crucial. When it comes to Instagram, turning off suggested posts is a way to regain some of that control and curate a feed that truly reflects your preferences. The steps outlined above are simple to follow and can make a noticeable difference in your Instagram experience. Remember, it’s your feed, and you have the right to tailor it to suit your tastes. So, go ahead and take charge—your personalized Instagram experience awaits!